La Dolce Vita: Revved up, Italy’s Lambretta celebrated in 1970 calendar art

Lambretta was a line of motor scooters produced in Italy by Innocenti – based on a WWII Cushman scooter – its design was licensed the world over. It was an immediate success… the blending of art, design and the need for cheap transportation – it became the symbol for freewheeling fun “Made in Italy” for a whole generation. Today there are national and international clubs devoted to the scooter and the lifestyle. The photo below is of the three-wheeled version usually used for agricultural purposes, you can see the modern descendant on Italy’s streets to this day.

Visit the Lambretta website, here.

And we post a commercial which appeared on Italian television from 1963. It’s the Quartetto Cetra, performing the “Lambret-twist.”

(via Retronaut)

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