The Italian Master, the French Museum, … the Espresso Cup: Michelangelo Pistoletto designs the new Illy cup-o-joe, serves it up at the Louvre

Illy-Terzo=Paradiso-Espresso-Cup-Design-by-Michelangelo-Pistoletto

We, at Art is Life, take our coffee very, very seriously. You could say that we, as good Italians, are passionate about art … and coffee, so we’re posting today on a matter of great interest to us: the  m e e t i n g  of our two great passions!

Michelangelo Pistoletto, one of the best-known Italian artists on the world art scene – recipient of the Golden Lion Lifetime Achievement Award at the 2003 Venice Biennale – signs the new, limited edition, espresso cup design for Illy, Italian taste-makers … and makers of finertasting coffee.

The art project, by Pistoletto and Cittadellarte, is called “Terzo Paradiso” (Third Paradise). It sets out to reinterpret the traditional figure-eight loop symbol for infinity – there’s THREE loops in the new design – and brews grander aspirations for a better world, a world where art, science, spirituality and politics are united in a single, unified, monolithic … cup of coffee.

The new Pistoletto cup, in a limited and numbered edition of 850, was served on April 25th, to celebrate the opening of the new Boutique: “Espressamente Illy Louvre Opéra” and on the occasion of the concurrent Pistoletto exhibition “Anno 1, il paradiso sulla terra” which is on show at the Louvre, until September 2nd, 2013.

To find out more about the “meeting of two passions: coffee and art,” and to see more cup designs, visit the Illy website, linked here.

(via Il Sole 24 Ore)

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