The Mona Lisa, this time BALD to promote cancer awareness


We’ve seen Leonardo’s mysterious Lady with a mustache, with sunglasses… and smoking a joint. Now it’s her turn to be sheared for the Italian Cancer Non-Profit ANT.

The campaign is directed by Stefano Ginestroni, the art director Lorenzo Guagni and the copywriter Lisa Cecconi – it’ll make its way in print and online in the next few months..

Visit ANT’s fb page, linked here.

The ANT website has more info, and we link that here.


We encourage you to let us know what you think! Fateci sapere cosa ne pensate!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s