“A Masterpiece on your Dinner Table” – Publicity for Prosciutto Toscano hams it up… but is it really “a perfect balance of taste?”


20061213_prosciuttoMicheangelo’s David gets regularly recruited to peddle stuff… from last year’s controversial ad featuring David sporting an assault rifle, all the way back to 1970, when he was used by Young & Rubicam to sell jeans.

It’s now the turn of Prosciutto Toscano, DOP, a consortium of prosciutto makers in Tuscany (the more famous “Prosciutto di Parma” is made in neighboring Emilia-Romagna) to ham it up – their ads proclaim “It’s the perfect balance of taste.”

You can celebrate “Prosciutto Week” (yes, there is such a celebration) … every week – though the official “Prosciutto Week” happens August 2nd to August 10th.

You can see a slideshow of more or less offensive appropriations of the Renaissance masterpiece on a webpage, linked here.


Previously on Art is Life:

Michelangelo’s David – carved out of a solid block of dark chocolate

Aurelio Amendola’s photographs shed dramatic new light on Michelangelo

Michelangelo’s David … by Feldmann and other modernist artworks visit Florence’s Accademia for “Arte torna arte”

Michelangelo’s David: Tattooed – Carrara Marble Weeks 2013 comes to an irreverent, anarchic close

Believe it or not: Replica of Michelangelo’s David graces Florida “Odditorium”

The David trades his slingshot for an assault rifle – Italy is dismayed, shocked, outraged … well, offended!

Michelangelo’s David (makes it) in the Fortino in Forte dei Marmi

“Sculpture Shock” Michelangelo’s David is too naked for Shimane Prefecture

“Sculpture Shock” Redux Michelangelo’s “other” David gets pixel bikini on Chinese television




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